Zdravo! Scouts Promotional Video
Project Overview
We partnered with Združenje slovenskih katoliških skavtinj in skavtov to create a dynamic and entertaining promotional video. The project aimed to showcase their Zdravo! health promotion initiative while serving as a general promotional piece for the scout organization, all with a humorous twist to engage their young target audience.
The Challenge
Our client needed a compelling and fun video to kickstart their scout year, with a tight two-week turnaround from filming to final product. The video had to capture the essence of scouting while highlighting the importance of health and well-being, all wrapped in a package that would make their audience smile.
Our Approach
Pre-Production
We dove into brainstorming sessions throughout the summer, focusing on how to blend important health messages with scout-appropriate humor. Our team developed video concepts that struck the balance between informative content and laugh-out-loud moments.
Production
- Filming Locations: 6 scenic (and sometimes silly) spots around Ljubljana
- Timeline: 2 action-packed (and giggle-filled) filming days
- Talent: Luka Gorenčič, Nika Novak, and Dominik Križ brought the scout spirit to life on screen with their comedic timing and genuine enthusiasm
Post-Production
Our editing team worked their magic, weaving together the best jokes, physical comedy, and health tips into a cohesive and entertaining narrative. All this was accomplished in under 14 days to meet the scout year kick-off deadline.
The Result
The final video was a perfect blend of scouting energy, important health messages, and clever humor. Set to the uplifting tune “Živet!”, the video resonated with both current scouts and potential recruits, keeping them entertained while subtly educating them about health and wellness.
Key Takeaways
- Swift and witty execution: From concept to completion in under two weeks, with plenty of laughs along the way
- Versatile content: A dual-purpose video serving as both a health initiative promotion and general scout recruitment, all wrapped in humor
- Engagement through entertainment: Proving that important messages can be delivered with a smile
This project demonstrates our ability to deliver high-quality, purpose-driven content that doesn’t take itself too seriously. By combining creative storytelling, efficient production, and a good dose of humor, we created a video that not only met but exceeded our client’s expectations, while truly connecting with their young audience.
