O’kras: Capturing the Essence of Karst
The Client
O’kras, a local brand from the Karst region of Slovenia, began as a passionate venture into sustainable farming in 2019. What started as an idea to cultivate lavender on untamed land blossomed into a thriving eco-friendly skincare line.
The Challenge
O’kras approached XOD Agency with a unique opportunity: to create compelling visual content that would showcase their story and products for the popular Slovenian television show, Štartaj Slovenija. They needed a partner who could capture the essence of their journey – from cultivating lavender fields to creating premium skincare products – in a way that would resonate with a national audience.
Our Approach
We immersed ourselves in O’kras’ world, developing a strategy that would highlight their unique story and products:
- Promotional Video Production: We created a short, impactful video for O’kras’ application to Štartaj Slovenija, showcasing their origins, products, and vision.
- Visual Storytelling: We produced an additional promotional video that delved deeper into O’kras’ production process, including the lavender distillation.
- Professional Photography: We conducted a studio photo shoot to capture high-quality images of O’kras’ products and team.
- Brand Narrative Development: We crafted a compelling narrative that emphasized O’kras’ connection to the Karst region and their commitment to natural, sustainable skincare.
The Execution
Our team worked closely with O’kras to bring their vision to life:
- We spent time in the Karst fields, capturing the beauty of lavender harvesting and the distillation process through stunning videography.
- Our video production team created two distinct promotional videos: one tailored for the Štartaj Slovenija application, and another showcasing the detailed production process.
- In our studio, we photographed O’kras’ product line and team, ensuring professional, high-quality images for various marketing needs.
- We crafted a narrative that wove together O’kras’ origins, sustainable practices, and product benefits, making their story compelling for the Štartaj Slovenija audience.
The Results
The collaboration between XOD Agency and O’kras yielded impressive results:
- O’kras was successfully accepted onto Štartaj Slovenija, gaining national exposure.
- The promotional videos effectively communicated O’kras’ unique selling points, contributing to their selection for the show.
- High-quality studio photos enhanced O’kras’ professional image across various marketing channels.
- Increased brand awareness and interest in O’kras’ products following their television appearance.
