“Grjmo u r’buto!” – Občina Sežana Cleanup Campaign
The Challenge
Občina Sežana faced a pressing environmental issue: illegal dumping and littering were threatening the pristine Karst ecosystem. They needed a powerful campaign to rally community support for a large-scale cleanup effort and promote long-term environmental awareness.
Our Approach
We dove headfirst into this eco-friendly mission, crafting a multi-faceted digital strategy to maximize engagement and participation:
- Pre-Event Buzz: We produced 9 vertical reels, perfectly tailored for social media. These eye-catching videos drummed up excitement and clearly communicated the ‘how, when, and why’ of the cleanup day. We made sure to showcase the diverse face of Sežana by featuring:
- Municipal councillors
- Schoolchildren and kindergarteners
- Communal service workers
- Local community groups and organizations This inclusive approach helped everyone see themselves as part of the solution.
- Day-of Documentation: Our team hit the ground running, covering a whopping 8 locations across the municipality. We captured the community spirit in action through dynamic video footage and striking photographs.
- Storytelling in Motion: Post-event, we pieced together an inspiring aftermovie. This showcased the incredible turnout and the tangible impact of the collective effort.
Results
The “Grjmo u r’buto!” campaign was a resounding success:
- Massive Turnout: Over 25 organizations and countless individuals joined forces across all local community councils.
- Impressive Impact: Volunteers collected an astounding 12,160 kg of waste in a single day.
- Heightened Awareness: The campaign sparked crucial conversations about responsible waste disposal and ecosystem protection.
- Community Pride: Mayor Andrej Sila praised the initiative, highlighting how it demonstrated citizens’ commitment to a clean, orderly municipality.
- Sustainable Legacy: The success of “Grjmo u r’buto!” has paved the way for it to become an annual tradition, fostering ongoing environmental stewardship.
- Social Media Impact: The campaign’s content garnered over 40,000 views on Facebook alone, demonstrating its wide reach and engagement within the community.
Why It Worked
Our strategic mix of pre-event hype and on-the-ground coverage created a powerful narrative arc. The vertical reels capitalized on the popularity of short-form video, ensuring maximum reach and engagement. By featuring a wide range of community members – from officials to children – we created a sense of shared responsibility and inclusivity that resonated across all demographics.
By documenting the day itself, we transformed individual actions into a collective story of community triumph. The local dialect name “Grjmo u r’buto!” added an authentic, grassroots feel to the campaign, further encouraging participation.
This project showcases our ability to blend creative storytelling with impactful messaging, all while adapting to the unique needs of a municipal client. We’re proud to have played a role in nurturing a cleaner, more environmentally conscious Sežana.
